Sometimes the best collaborations make no damn sense. But then you look a little deeper, and they still make no sense. But THEN, you look a litttttle deeper, and maybe there's something to it? Case in point, the new Mister Mort x Atlas Snowshoe. It's really good. Here's why.
So, Mordechai Rubinstein, aka Mister Mort, is a sort of mythological figure in the fashion world. Part street style photographer, part editor, part stylist, full on New York personality, Mister Mort is a genuine character, a champion of personal style with an unmatched eye for burgeoning trends. And now, he's a snowshoe designer, thanks to Atlas.