Lululemon started in the late '90s as a yoga brand, but in the decades since it expanded into nearly every other active pursuit, effectively creating the concept of athleisure in the process. Love it or hate it, it's a ubiquitous brand in the greater "lifestyle" landscape these days. Now, Lululemon has set its sights on the trail with the newly launched Lululemon Hike collection. And honestly, it looks pretty dang good.
As its name suggests, Lululemon Hike is geared primarily towards hiking, offering a sizable line of premium apparel and accessories for men and women (apparel prices range from $68 up to $198). But the new apparel has broader outdoorsy implications—and a healthy dose of lo-fi Gorpcore inspiration reminiscent of recent Nike ACG launches—ensuring it's product isn't limited to just the one activity.
Putting the line's versatility to the test, we had the chance to test an early sample of the Multi-Pocket Cargo High-Rise Hiking Shorts prior to launch, and can attest that hiking isn't the only arena in which they may shine.