Peruse any outdoor retailer’s offerings of optics and you’ll likely find options from only a small variety of brands, and in any color you want–as long as it's black. For those not satisfied with such otions, theres Nocs Provisions, founded in August of 2019 by San Francisco's Chris McKleroy to offer outdoors lovers a product that was affordable, compact, rugged, and fun.
McKleroy first cut his teeth in the outdoor lifestyle product space as the co-founder and designer of Boombotix, a wearable Bluetooth speaker launched from a Bay Area roll-up garage a la Apple Computers. While living in San Francisco’s Outer Sunset neighborhood McKleroy found a pair of cheap binoculars to keep tabs on the ocean’s swell from his porch. Soon after, he saw the benefit of having them on him for a number of outdoor activities.
Enter Nocs Provisions.
During the extensive R&D phase, over twenty prototypes were created by McKleroy using a hand built 3D printer before arriving at the final shape for Nocs’s flagship product, the Standard Issue Waterproof 8x25 Binocular ($89).
Weighing in just under 12 oz with a pocket-friendly size means the Standard Issue is the binocular you’ll want to take on every adventure.
