Protective strategies for today's outdoor clothing vary from sun shirts to windbreakers. For Brooklyn-based brand William Ellery, its all that, plus iridescence. A continuation of gear released in 2022, the brand is releasing an expansion of the June Bug Outdoor Gear Collection, apparel that employs the biological defense strategy of a June Bug–its iridescent shell—in order to protect the wearer from well, other bugs.
As a part of the collection, which includes a vibrant jacket, fleece, and cap, William Ellery teamed up with Bronx-based ultralight gear lab Allsmansright to create another quintessential piece of protective equipment in the wild—the bear-hang bag.
Aptly called the BearBag ($135), the product doubles as a legitimate food-protection system on trail and as an everyday tote in town.