In fall of 2020 Japanese outfitter Snow Peak cut the ribbon on an impressive new 15,000 square foot USA headquarters (and Takibi restaurant) in Portland, Oregon. Now, the "original outdoor lifestyle creator" best known for its titanium mugs and minimalist tech apparel, is on track to open a 25-acre campground on Washington State's southern coast in the spring of 2024. In keeping with the brand's unique approach to outdoor living, the site will be a far cry from the KOA-style park-and-pitch campgrounds many Americans have grown up with.
Set on the Long Beach Peninsula in southwestern Washington State, Snow Peak is developing the parcel based on the "campfield" model already widely used in Japan with locations in Hokkaido, Osaka, Niigata, Kochi, and Oita. At these well manicured facilities the focus is on both creating community experience as well as forging a connection with the natural environment.
The Long Beach Campfield, situated just north of the Columbia River Oregon border on a stretch of the Pacific coast roughly halfway between Portland and Seattle, will be the first attempt at introducing this unique campground concept outside Japan.