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The great outdoors and a crisp, cold beer is a classic pairing we celebrate whenever the opportunity arises. With eight years in the game now, casual western brand Seager Co. has made a big splash in the outdoor adjacent lifestyle category—big enough to grab the attention of none other than Coors brewing, who this year celebrates 150 years of its Colorado lager.
The celebratory Seager x Coors Banquet Collection offers American-made caps, t-shirts, cowboy hats, and a good deal more—including an A-frame tent—to ring in the big one-five-oh. And it's all available now.
Whether you’ve got a penchant for western headwear or not, it’s hard to ignore the appeal of a timeless cowboy hat like this American-made Longhorn Hat ($250). The packaging nerd in us owes Seager Co. a cheers for crafting the hat’s packaging in the style of a twelve-pack of Coors Banquet.
If you’re not out west or feel like stealing Travolta’s Urban Cowboy style, mosey over to the selection of trucker, baseball, and winter ball caps, each a bit easier to pull off, for city slickers such as we are.
To go with your hat, you’ll have to grab a classic western Pearl Snap Shirt ($100) made from 100% cotton broken twill, produced by the famed Cone Denim Mill in Greensboro, North Carolina. Even more casual still, we dig the execution of the graphic on the Beer Run Tee ($40) featuring a cowboy clutching a case of Coors Banquet.
Our favorite item, though? That’s definitely gotta be the Free Range A-Frame Tent ($250)!
When asked about the connection between the brands, Seager co-founder Case Anderson tells Field Mag, “Coors runs deep in our brand's DNA, dating all the way back to our launch video in 2015. To collaborate with Banquet on their 150th Anniversary is a huge privilege and we hope that these items will be passed down for generations to come.“ We’ll drink to that.
Cheers fellers.
Published 09-21-2023
