Outdoor blanket company Rumpl is at it again with another artist collaboration through their Rumpl Artist Division (RAD) program, this time with famed Austrian graphic designer, storyteller, and typographer Stefan Sagmeister. And the resulting Beautiful Shapes Down Puffy Blanket is officially out today, April 29.
If you're wondering how the relatively odd pairing came about, the story goes Rumpl Founder Wylie Robinson proposed the collaboration through a generic contact form on the designer’s website. And to his surprise, Rumpl received a swift response. From there, the blanket’s design unfolded through a series of digital conversations and Sagmeister's own research into a universally-held concept of Beauty. (Moral of the story: Always shoot your shot!)