While some outdoor brands have ridden trends into the fashion space—as Salomon did with its now-iconic XT-6—others are solidly founded on the once-unlikely intersection. Italian footwear brand ROA is one of those, born in the center of the Outdoor x Fashion Venn diagram. The brand embodies the current zeitgeist of fashion-forward GORP trends, and has since its inception in 2015.
Until recently, one would have to seek out one of ROA’s very exclusive stateside stockists or e-retailers like SSENSE to get their hands (er, feet) on a pair of the high-end hikers—and pray that their size was actually in stock. But ROA’s new Cave collection comes with the launch of the brand’s own e-commerce site, bringing its boots to the masses of hungry GORP consumers.