Rapha changed the game for cycling, bringing the centuries-old activity into the modern world. In recent years countless newcomers to the market—MAAP, POC, Search and State, to name a few—have continued this bold, design-driven approach to cycling apparel and equipment. Also among this group is Copenhagen’s Pas Normal Studios, a forward-thinking cycling lifestyle brand driven by the single goal “to create technically perfect apparel, combined with visionary aesthetic.” And they do.
But why are we looking at photos of crazy aggressive hiking boots if we’re talking about a cycling brand? Well, that’s the beauty of PNS—one of their more interesting collections, dubbed, “Off-Race,” features apparel and gear for life out of the saddle. And the Pas Normal Studios x Diemme collaboration boots are the latest product to pop up in that category