With its snow-crowned summit and towering profile, Mount Fuji is Japan’s most recognizable national landmark. While the mountain is famous enough in its own right, it’s also part of a national park: Fuji-Hakone-Izu. It’s a not-to-be-missed stop on any Japan itinerary, but it’s also the most-visited national park in the country, drawing 3.9 million annual visitors. By all means, check it out, but if you want to avoid the crowds (and help mitigate ongoing struggles with overtourism), the Land of the Rising Sun has plenty more wonderful national parks worth discovering, from the Mediterranean-esque coastline of Sanriku Fukkō in northern Honshu to southerly Unzen Amakusa, home to volcanoes, onsens, and dolphins.
Discovering them all is the idea behind a special collection from Parks Project, the parks-inspired apparel and outdoor goods brand. Initially launched in July 2025 but recently reissued, the company's Japan Parks Collection is a limited-edition release centered around Japan’s national parks. Developed in partnership with the company’s Japan-based team, the collection, which consists of tops including tees and a crewneck sweatshirt, is inspired by some of the country’s most stunning protected places, including Fuji-Hakone-Izu.
