Situated along Mexico’s Pacific Coast in the state of Nayarit is Sayulita, a charming village 45 minutes north of Puerto Vallarta airport that's become a travel destination. Tucked between the Sierra Madre Occidental Mountain range and a lush jungle is NICO, the inaugural project of married couple Robert Humble and Nicole "Nico" Johnson.
Humble is the principal of Seattle-based architecture and development firm Hybrid, while Johnson is a registered ICU nurse and founder of Unwound Retreats, a travel company dedicated to offering wellness experiences for healthcare providers. Driven by their shared passion for travel and design, the couple set out with a lofty goal: to create a micro-hospitality concept that offers the flexibility of an Airbnb with the luxury and service of a boutique hotel. For this, Hybrid chose to collaborate with Mexico-city based architectural studio Palma.