It seems impossible that flannel was first made in the 1600s. But it’s true. The light, relatively thin, yet still warm and durable fabric has appealed to all who venture outdoors for centuries without much change. Because why fix what isn’t broken, right? Well, that isn't stopping apparel brand MuskOx from boldly improving the classic flannel by making it more durable and more sustainable—and by supporting wildlife conservation with donations driven by every shirt sold.
The MuskOx vision starts at the source. Rather than using animal fibers like wool or petroleum-based fibers like polyester, MuskOx makes their flannels from ethically sourced 100% cotton fibers (more on why and how further below). MuskOx's Grand Flannel and Field Grand Flannel are both twice the thickness and weight of the run-of-the-mill buffalo check you'll come across. We’ve been wear testing the Grand Flannel ($154) since the temps first dipped below 60 early last month, doing everything from chopping firewood to fly fishing, and can confidently say the cotton material is both super soft yet extremely strong.