As the gorpification of mainstream style continues to evolve, it’s fascinating to see how each micro trend or macro moment influences what I’m pitched, and what we choose to cover here at Field Mag. Not every collab hits. Not every crossover works. The recent KEEN x Gramicci release, delivering two fresh (and fuzzy) colorways of the Jasper Zionic, rose above the noise. Though less so for the logo swap and more so for largely introducing the all-new shoe to the style-conscious masses in general.
KEEN sent me a pair to test and right out of the box, the Jasper Zionic’s lineage is clear. The athletic-looking sneaker has taken the DNA of the brand’s climbing-inspired Jasper (initially debuted in 2008) and paired it with the responsive, trail-ready outsole of the recently released Zionic hiking shoe. The match delivers an eye-catching, modern sneaker with agility, comfort, and rugged characteristics.