When it comes to serious outerwear designed as much with functionality as aesthetics in mind, only the Scanidinavian comes close to the Japanese. Snow Peak has long been our go-to for apparel and gear that performs as well in a downpour downtown as it does on the trail. More recently and Wander—the Tokyo-based label founded by former Issey Miyake designers—has captured our eye. But the Japanese outfitter garnering the most attention of late is also the the newest kid on the US block, Goldwin.
A ski industry staple in much of Asia, Goldwin has been around for over 65 years yet only recently broken into the US market. Their hyper-minimal designs satisfy even the most snobby aesthete (holds up mirror) while hardly alluding to the extreme technology acting as a foundation for each piece—though there is little to doubt, as Goldwin itself is the umbrella brand that owns The North Face and Helly Hansen in Japan, two hugely sought after iterations of icons in the Far East.
In an effort to embrace the new market Goldwin this past week launched their first Stateside brick and mortar popup at our friends Westerlind, located in the heart of NYC’s Nolita neighborhood.
Housing the entire current FW and upcoming SS collections—complete with both fitted and A-line outerwear, layering pieces, and everyday apparel for travelers and outdoorists—the pop up offers the best selection of Goldwin gear anywhere, at least for the timing being—a new flagship store is set to open in Tokyo next November.
