Whether it’s picking up trash while jogging, encouraging responsible outdoor recreation, or championing the use of recycled, upcycled, and organic natural materials in its own production, Sweden’s Fjällräven is known for encouraging its users to consider the environment and their impact on it first and foremost. And the latest edition of the Kånken Art Series is no different, raising awareness about plastic pollution in the oceans and funds for environmentally-focused nonprofits.
Now in its third year, the Kånken Art collection gives varying artists the opportunity to refresh the iconic Kånken line of backpacks and bags for a good cause. For 2021, in celebration of World Oceans Day, the new collection features artwork by Swedish animator and illustrator Linn Fritz inspired by floating bits of microplastic choking our oceans.