Outerwear staple brand Arc’teryx has sold untold numbers of their technical high-performance apparel and equipment over the years, to everyone from full-blown alpinists to New Yorkers on a coffee run during a winter snow shower. With the right care, these pieces are meant wear long and hard.
For those rare products that reach the end of their useful life though, there's ReBird, a new initiative launched today that aims to connect consumers to the Canadian brand's ongoing initiatives to recycle, repair, and resell traded-in pieces from other consumers. This three-part system of circularity combines a new platform for selling upcycled and repurposed products, their longstanding Used Gear program, and existing care & repair services under one digital roof to further the brand’s sustainability goals, like reducing its greenhouse gas emissions intensity by 65% by 2030.