At Field Mag, we love sleek and sophisticated outdoors apparel—something the Scandinavians are particularly good at. From sustainability pioneers Houdini of Sweden and OG Icelandic brand 66North to Norway's hardcore outfitter Norrona, the Nordic sense of style and need for high performance outdoor wear has brought many impressive brands to light. Though few fill the lifestyle gap, AND none are entirely made by women, for women. Enter Astrid Wild, a new Nordic outdoor lifestyle apparel brand with all the careful considerations we’ve been looking for in feminine outdoor wear (without the "adventure teal").
Launched in January 2019, Astrid Wild began as an idea from two women and has since turned into an impressive line of functional apparel deliberately designed and ideated by multiple female designers with input from over 400 women who all wanted the same thing: stylish yet functional outdoor gear that could meet their needs on a daily basis.
