Disruptive from the start, climbing brand So iLL started making unorthodox holds for gyms, then grew into making apparel and bags, and has continued to stay relevant with stylish shoes in bold colorways.
The latest move to embrace the new generation of gym climbers comes from an unlikely source, Hollywood actor Jason Momoa. The all-new On the Roam collection introduces a casual approach shoe, climbing shoe, chalk bag, and dry bag in two sizes—each in monorchome pink and monochrome black.
[Editor's Note: as of 01 May 2020 On the Roam now sells reusable face masks in two adult sizes too, to help halt the spread of COVID-19 and other airborne viruses.]