If you're regularly logging miles on Strava, you've seen Rapha's distinct kits—minimal, with loud accents. In recent years, the brand's sleek, masculine aesthetic has heavily influinced cycling, both visually and cultrually. As a result, riders either love or loathe Rapha. All of which makes the new Rapha x Outdoor Voices collaboration all the more exciting, especially since the brand rarely teams up.
Since 2014, Outdoor Voices' mission has been to get people moving while not taking itself too seriously. And by in large, they've succeeded—especially over social. While the departure of Founder and CEO Ty Haney in February of 2020 initially caused some disruption in the 'always fun' vibe, the brand seems to have bounced back. Scroll through the OV IG feed and find women dancing in OV's chic exercise dress, hiking in their kits, or running in their Hoka collaboration sneakers.