In the understated town of Peru, Vermont Jesse Loomis makes snowboards. PowderJets to be exact. Constructed by hand with environmentally conscious methods using decades worth of experience and reflection, PowderJets are in effect the simplest, most efficient snowboards out. Designed for backcountry boarding, the combination of old school shapes with new school technology (mainly a concave tail and metal edges) allows for confident maneuvering on classic East Coast ice too.
As the modest brand’s slogan goes, “They have factories, we have a workshop.” And in this workshop Loomis is usually a one man show. Though recently he teamed up with long time riding buddy and celebrated NYC-based artist Scott Lenhardt, with the end result being the Sunday Morning Series—three one-of-a-kind snowboards hand cut and crafted by Loomis, and hand painted by Lenhardt.