Famed outerwear brand The North Face announced today it’s first-ever collaboration with Brain Dead, the Los Angeles-based creative collective and apparel brand (and sometimes record label). Dubbed “an expedition of the mind,” the collab features iconic North Face garments remade with psychedelic motifs inspired by California’s hippy movement (Doug & Susie Thompson did launch TNF in Berkley in 1966, after all).
“With this collaboration we wanted to reimagine the concept of the expedition as more of a state of mind,” explains designer Kyle Ng of Brain Dead. "Adventure through ideas."
The result of Brain Dead’s explorations is a nine-piece apparel collection bridging the worlds of nature and counterculture. Multicolor prints, bootleg graphics, and typographic details adorn three core classics—the Nuptse Jacket, Mountain Light Jacket, and Denali Fleece Jacket. A selection of tees and hoodies round out the collection, which can be seen here modeled by climbing heavyweight, TNF athlete, and all around badass Ashima Shiraishi.