In 2012, Dylan Lynch was seeking out the best sleeping bag that could support his extreme winter camping habit. In this search, he came across an obscure hunting message board online that mentioned Kluane Mountaineering, a brand he had never heard of before. A quick internet probe revealed a shock—the company's headquarters were just down the road from where he lived in Edmonton, Alberta.
Back then, Kluane (pronounced Kloo-AH-nee and named after the national park in Canada) didn’t have an Instagram, didn’t have a website, and, Lynch discovered, didn’t even have a sign out front. Locals and insiders just knew where to look for the warmest duck down sleeping bags and alpine jackets, all made to order and by hand in the 1,400-square-foot basement shop on Whyte Avenue in Edmonton, where winter temps can drop below negative 35 degrees Celsius.
Kluane had operated that way since about 1970, when two broke law students, John Faulkner and Jim Brown, started sewing gear for themselves, friends, and their small following of devoted customers. The company maintained its small and mighty identity when a woman named Betty Squires bought it in 1982 and ran it as a one-woman show. Not much inside the shop had changed when Lynch walked inside for the first time—and even now, more than a decade later, it still hasn’t.

Kluane HQ | Courtesy Kluane Mountaineering
Down Gear With Grit
At Kluane HQ, faded maps, black-and-white photographs, hand-painted signs, and posters curling at the edges cover the wood paneled walls. Bolts and rolls of fabric stick out from a wooden shelf. A taxidermy deer head mounted to the wall serves as a hat rack. A pair of wicker snowshoes sit above the vintage floral couch. Headless mannequins wear puffy jackets and vests.
“It is the coolest place in the world, very much like a time capsule of stuff you wouldn’t expect to be a thing still,” Lynch, 39, told Field Mag. “I told people 14 years ago...one day I’m going to run that shop.”

Dylan Lynch in Paris | Courtesy Kluane Mountaineering
Nevermind that at the time, Lynch didn’t care about clothes and had never touched a sewing machine. He worked as a photographer, but, in his early 30s, went back to university for a degree in clothing and textiles. He thought he’d move to Vancouver to work for Arc’teryx or Lululemon, all the while dreaming about spending his days off at Kluane Mountaineering.
Squires became a mentor to Lynch, and by the time she started planning to retire on her 65th birthday, Lynch was ready to take over. He bought the company in March 2024 (which also marked the brand’s first Instagram posts), and views himself as a steward of Kluane's past, present, and future.



