Spend even a few seconds clicking through the favorite hashtags of your favorite outdoor photographer (#exploremore #optoutside #lifeofadventure) and you’ll surely begin to notice some… trends. You know, lit up tents, long exposure night skies, beautiful women in pretty places, all that familiar stuff. It’s essentially unavoidable these days.
And while the rest of the world is content to keep on ignoring the elephant in the room—that cliché, unoriginal images shot in the same popular destinations are often rewarded with the most number of likes—one woman in Portland, Oregon and her IG handle @YouDidNotSleepThere is fighting the good fight to call out one corner of the chaos by highlighting the most illogical campsites shared on social media. And it’s hilarious.
Luisa landed in Portland by way of Ontario, British Columbia, and Los Angeles. Though the route she took to starting the IG account is a bit more linear—a simple reaction to an observation. To get the YDNST scoop, we recently caught up with Louisa over the phone, learning about the account's 2015 inception, how it has grown and evolved since, and even how she’s earned a few high profile enemies in the process.