“I don’t want a ton of shit in my life,” Sam Huff, the Founder and Creative Director of Tanner Goods told me on a recent Friday afternoon in Portland. He says it plainly and unironically, which seems strange, and maybe even antithetical, coming from a guy who sells stuff for a living. “Just the things I touch day after day...I want those to be well-made and beautiful.”
As such, well-made and beautiful things is what Huff has built his brand on. He, with partner Jevan Lautz, started with small, handmade leather goods—wallets, belts, that type of thing—a handful of years ago, and found success. In recent years though, the brand’s interests have taken a more holistic turn with the introduction of private label apparel and home goods. Yet even with such a wealth of products being produced and sold under his eye, Huff remains a minimalist at heart.