Adventure is in the blood of those native to the Pacific Northwest. And Erik Hedberg knows it. As an avid cyclist, snowboarder, backpacker, designer, photographer, etc, getting out and problem solving is a part of daily life. This all came to ahead in January of 2014 when Hedberg, along with noted entrepreneur Marc Barros, founded Moment, maker of ultra high quality iPhone lenses.
Soon after launch Moment became the go-to tool for phone photography among Instagramers and lightweight travelers around the world. And well, considering the brand's superior design aesthetic and distortion-free lens options, it's not hard to see why. But that's enough about the product—it's the man behind it we're most interested in.
At just 27, Hedberg is a busy man, responsible for all industrial design, product design and a good deal of creative direction for Moment. To learn more about what came before Moment, where he finds design inspiration and how he balances startup work and real life we recently caught up with the Seattle resident and tossed a few questions his way. This is that.