Holden goes deep in snowboarding. Founded in 2002 by pro-snowboarder Mikey LeBlanc and friends, the outerwear and lifestyle brand for men and women was a breath of fresh air during a time in action sports where every snowboard shop was filled with Johnny Tsunami-esq gear. When baggy was trending, Holden was tailored. When neon colors and bright designs were hillside, Holden had the antidote in neutrals, camo, and mellow hues.
Even though most brands have taken a street-style approach by now (seriously, a decade ago finding simple "tan pants" that weren't hugely oversized was next to impossible), Holden has always been a snowboard company designing for the riders who wanted to still feel good when they grabbed a beer after boarding. It wouldn't be a stretch to say they pushed the lifestyle movement in snowboarding mainstream.