Define adventure. For some, it’s snowboarding in the Himalayas. For others, it’s learning how to filet a fish. For Sierra Domaille and Juhee Kim, it’s starting a print magazine from scratch.
HiHeyHello Magazine is a bi-annual publication celebrating women’s outdoor culture. As a seasoned marketing and PR professional in the outdoors industry, Sierra saw a need for a broader definition of adventure that captured how women actually experience nature. Yes, sometimes that means gnarly backpacking trips in the mountains, but sometimes it’s just stepping into your backyard.
With a nugget of an idea, Portland, Oregon's Domaille went searching for a creative partner and met Kim in, of all places, a Facebook group. Kim, a New Jersey-based designer and avid fly fisher, brought her creative vision to the team. The result is an engaging and aesthetically on-point piece of print that's the perfect companion to a fresh cup of morning coffee.
Flipping through a recent issue, what struck me the most was how each story—penned by non-male identifying writers—expands, bends, and reshapes the category of “women in the outdoors”. In Issue 2, mountaineer Sarah Wolf shares how she uses nature as the creative inspiration for her ceramics business, and senior editor Sadie Quarrier shares her lessons leading a team at National Geographic. They are women in the outdoors, and so much more.