Cold water therapy—aka the cold plunge—has taken the wellness world by storm in recent years. And the trend only seems to be heating up (lol sorry). Leaders in the space, Plunge, who seemingly kicked off the craze in 2020 and following up with an impressive sauna kit earlier this year, have done well to make at-home cold plunging a thing. With the innovative all-new Plunge All-In, released today, 18 October 2023, the brand leading the space in technology and aesthetics takes a significant step farther ahead of it's competitors—at least for premium audiences.
What makes the Plunge All-In in the ultimate cold plunge tub for at-home cold water therapy is its sleek design that integrates the brand's newly engineered water chilling unit and clean water circulation system into the tub itself. (Previously, all the mechanics had to be housed outside the tub.) The new All-In can chill water down to 37 degrees and circulates clean water every 10 minutes.
I had the opportunity to test the new Plunge All-In here in NYC a few weeks back and found the experience invigorating—certainly having the Plunge Sauna just steps away (photo below) made it easier to stomach.
Plunge All-In & Sauna | Photo by Graham Hiemstra
Now, the All-In won't replace the original design, though it is a more actualized version of what Plunge Co-founders Michael Garrett and Ryan Duey had always dreamed of. "we've had prototypes of [the all-in] for about two years," says Garrett. "So that It was always the intention to get here." As for what's next? "We'll also be looking at bigger designs, like a four person hot tub in 2024."
For those not interested in waiting, a premium Plunge All-In upgrade teased on the site and in conversation with Garrett, turns the new design into a hot tub, too. Though details are scarce at the moment, an option on the site now does offer "Hot & Cold" for an additional $600. We'll update this story with more details once available, but having a tub that can function both as a hot tub and cold plunge is a true game changer.
